Welcome to PDX ROVERS!

We are Portland's largest independent Land Rover Service Center, serving the community since 1991*. PDX ROVERS is family owned and operated. We are proud to bring to you years of knowledge and experience to make your Land Rover ownership a more pleasant and affordable journey!  

Our service philosophy is to maintain your Land Rover in the same fashion as if it was one of our very own vehicles. We think outside the box and strive at delivering a much different service model than that of a dealership. We believe that our customers deserve the very best service plus reliable advice; combined with fair rates. Thanks to all our loyal customers and the magic of word of mouth over 40% of our new customers come to us via referrals. That’s the ultimate pat on the back any business can aspire to receive!

PDX ROVERS uses two of the original Land Rover factory computer diagnostic systems - T4s (“TestBooks") - the very same as dealerships use.

Click here to see our range of services. Read our testimonials to get an idea of the professionalism, integrity, and friendly service you will get at PDX Rovers. All our work is guaranteed, our rates are fair, and we can even give you a ride to/from your home or work. Check back often for the latest coupons, and bring them in for a discount. If you want to see some images of Lucky, our Labrador, go to Lucky's corner. To see our latest off road adventures with our Land Rover Discovery and, click on 4X4 Adventure. If you have any questions, please contact us!

*Formerly doing business as Boulevard Imports.

Here's one testimonial:

"Over a year ago I bought a used Range Rover and entered the strange and esoteric world of Land Rover. The mechanic I had been using and to whom I took my car to check out gave it a hearty thumbs up, and proceeded to tackle the numerous problems my car would take to, but could never solve them.

In frustration I called the Land Rover dealership only to discover that they bill 125 an hour for their mechanics to look at my car, a hefty 50% increase over my usual hourly rate. I thus did a Google search and came upon Boulevard Auto and made my call.

Francis Watson answered the phone and listened to my woes. My car didn't seem to be running right, my current mechanic couldn't figure out it's woes, Could he help me? First he said that he billed 70 an hour to work on cars, and that was a happy price. Then he told me to bring in my car and he would, free of charge, take a look at it. And so I did. Francis told me, with the gentle fortitude of a medical doctor telling their patient they are sick, that my car had several issues he had to fix, immediately. He was very forthright, and explained the numerous and various ways he would proceed to fix my car, which included shopping around for good used parts, Something almost no mechanic would bother doing.

He called me with updates, and was always extremely caring and concerned, as though he shared my angst.

He fixed my car, and has ever since taken great pains to be available to me at anytime. Not only does he change the oil for 1/2 the price of my other mechanic, he also tosses in things gratis (free); such as fixing a window that wouldn't close.

Once I was driving home through the Redwoods from San Francisco and an emergency light went on. Francis took the time to call me on a weekend and step by step help me fix the problem on the road.

Not only is Francis Watson, and additionally his business, Boulevard Imports, the best and most efficient auto shop around, there is a priceless quality to his service that transcends business relationships.

Francis Watson is a friend. A friend to me, and I know, a friend to everyone who comes into his shop. He will give anyone not just stellar service and help, but a precious human touch, something both rare and beautiful."

- Holly Cundiff

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